Services Data Preparation

Data Preparation

Did you know that up to 50% of the direct marketing you do will actually miss its intended target?

Eliminating the reasons why will naturally increase your response rate. Mason Associates’ proprietary software is designed to reduce those misses and decrease your advertising expenditure.


The processes we follow to accomplish this include:

  • Database Hygiene
  • Removal of business destination addresses
  • Purging duplicate records
  • VIN Decoding
  • Address Standardization
  • National Change of Address (NCOA) comparison (Licensed & In-House)
  • Delivery Point Validation (DPV)
  • CASS Certification

We track & consider:

  • Mileage of vehicles
  • Maintenance history of vehicle
  • Dealership service schedules
  • Dealership geography

Contact us today for additional information.